Projective

Using brand to raise profile and attract investment. Projective needed a new website to help explain their business idea to prospective investors.

Background

Projective is an energy reduction consultancy that provides solutions for industrial clients.

A journey of re-discovery

Using workshops and client interviews we uncovered Projective’s brand DNA and defined their mission and values, upon which we created a clear proposition and compelling story. 

Outcome

The redefined brand galvanised the team and shifted perception of the business towards a professional organisation with an extensive skillset. Projective now boasts a stronger market presence, more engaged staff, and has successfully achieved third-party investment.

Disciplines

Brand DNA
Corporate guidelines
Marketing collateral
Website
Exhibition stand
Office signage