Overview
With just 20 luxury apartments and a stunning penthouse suite, 33 Greycoat represents an exclusive opportunity to enjoy a premium lifestyle in the heart of London’s most historic locations.
Concept
In a city flooded with new build apartments, we needed to bring the unique characteristics of 33 Greycoat to the fore. A limited run of high production value brochures created a sense of exclusivity and presented the stunning interior designs in a rich, tactile form. An integrated campaign featuring press, digital and outdoor drove enquiries and brochure requests, which ultimately achieved 86% of sales off-plan.
Disciplines
Branding
Marketing proposition
Brochure
Hoarding and signage
Advertising campaign
Photography
