John Lewis Partnership

Taking a positive approach to change management. John Lewis had appointed Deloitte to drive greater efficiencies with a single, shared services centre. They needed to communicate the benefits of the new facility to employees during a period of major change.

Background

The John Lewis Partnership operates John Lewis department stores, Waitrose supermarkets, and its banking, financial and communications services. The company is owned by a trust on behalf of its employees (Partners).

Altogether easier

Combining research with workshops to understand the impact of the forthcoming changes, we created a positive story to engage and build support for the new facility from day one. We named and created a visual identity, rolled out a suite of communications pieces and orchestrated a launch campaign across the business.

Outcome

The programme helped to educate and drive adoption and compliance though a period of major organisational change. Deloitte cite the project as their most successful to date in managing the transition from internal functions to a valued consultative partner.

Disciplines

Brand strategy
Corporate identity
Launch campaign
Literature system
Signage & interior graphics